Pros and Cons of Globalization - 873 Words

The Pros People have been on the move, traded, migrated and colonized in the earlier times; while in the process they transformed both places that they traveled to and the places that they came from. The pro-globalization people say that it is not just good for the rich but it’s good for the poor, because back in the 1990’s, when globalization took off, about 200 million people got out of poverty in places like India and China. Globalization is the process by which economies of countries around the world become increasingly integrated over time. Supporters of this topic argued that it is both good and beneficial because it has created outsourcing, for example, customer support, marketing, software development, insurance and accounting.†¦show more content†¦American workers don’t benefit from the increase in trade and that the U.S. Trade policy does not care about the needs of the American workers. Smaller businesses are worried about being put out of business due to the bigger businesses that are growing rapidly. Bigger businesses are taking out the smaller businesses to eliminate competition. They also say that globalization is â€Å"Uncle Sam’s scapegoat†. These people have gone out of control; instead of protesting and having sit in, they are getting violent to the point where there killing and attacking police and official, they even destroyed million dollars worth of property. The anti-globalist wants to destroy: liberal democracy and free-market economics; they want to continue on with their old ways of living, despite its conditions. There are a lot of good and bad things about globalization but each person has their own opinion and view on this subject and what they outcome will be. Works Cited Texieria, Ruy (2007 January). The Century Foundation. Retrieved April 6, 2009, from What the Public Really Wants Web site: http://www.americanprogress.org/issues/2007/01/pdf/wtprw.pdf%20 Ligi, Amanda (2006, April). Associated Content. Retrieved April 16, 2009, from The Pros and Cons of Globalization Web site: http://www.associatedcontent.com/article/29797/the_pros_and_cons_of_globalization_pg3.html?cat=3 Smith, Robert (2000, April). Business Week. Retrieved April 16, 2009, from The ProsShow MoreRelatedPros and Cons of Globalization2741 Words   |  11 PagesPros and cons of globalization Department: International Management Lecturer: Prof. Dr. Henkel and Prof. Dr. Perlitz Name: Shi Zhun Student ID: 1223396 Date: 29/Oct/2008 Table of Contents Page Number 1. Summary...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3. The definition of globalization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...........4 4. Economic growth (pros and cons)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 5. Worker (pros and cons)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 6. Consumer (pros andRead MoreAnalysis of the Pros and Cons of Globalization1212 Words   |  5 PagesGlobalization Introduction The continued accelerating pace of change in globalization is forcing an entirely new level of emphasis on individualized, highly targeted marketing across the many regions and countries of the world. Global marketing today must contend with a wider array of constraints, both economic and cultural, that as ever been the case in the past (Gupta, 2003). These constraints fuel a high level of creativity and focus on how to overcome cultural and economic constraints throughRead MoreThe Pros And Cons Of Globalization803 Words   |  4 PagesThe term ‘globalisation’ is commonly used to describe a modernisation and capitalist expansion, that entails a variety of economic, cultural, social and political changes over the past 50 years, that have shaped the world today (Guttal, 2007, pp. 524). An important aspect of this concept, is the rapid increase in transnational movements of goods and services, and the weakening notion of national and geo-political borders. Not only has glo balisation created economic prosperity but also a large flowRead MoreThe Pros and Cons of Globalization Essays1386 Words   |  6 Pagesspread of cultures, trade, information and creating options, Globalization can be highly beneficial to everyone by bestowing great fortunes on us. This essay will highlight the positive and negative effects of globalisation, but also discuss solutions and evaluate them. Economists have used the term globalization since the 1980’s, although it was used in social sciences in the 1960’s. However, the principles and ideas of globalization have not spread to the twentieth century. Globalisation isRead MoreGlobalization, Pros and Cons for Developing Countries938 Words   |  4 Pagesterm â€Å"Globalization† for developing countries. Some social, economic and environmental issues are discussed in the paper. This Document addresses the advantages and disadvantages of the term â€Å"Globalization† for developing countries. Some social, economic and environmental issues are discussed in the paper. Hosein Rahmati Hosein Rahmati Globalization, Pros And Cons For Developing Countries January 2012 Globalization, Pros And Cons For Developing Countries January 2012 Globalization couldRead MoreThe Pros and Cons of Globalization Essay987 Words   |  4 Pages Globalization is the process by which states become interdependent on each other on all spheres of life. It is a process where countries go global by adapting universal characteristics involving human race. It is therefore the process of uniting people of the world into one unit with universal characteristics. This characteristics include; systems of education, politics, democracy, economy among many others. Through globalization economies, civilizations and societies become integrated into a globalisedRead MoreThe Pros and Cons of Globalization Essay1680 Words   |  7 PagesGlobalization. Everyday you hear it on the news, you read it in the newspaper, and you overhear people talking about it- and in every single instance the word globalization seems to have a different meaning. When I hear of globalization I think of the whole world coming close together in all phases. I tend to think that we as human beings are breaking down barriers that have been protected or guarded. For insta nce, I initially thought of the progress we are making in the communication aspect. SoRead MoreEssay on The Pros and Cons of Globalization900 Words   |  4 PagesGlobalization can be defined as the system of interaction among the countries of the world in order to develop the global economy. It also refers to the integration of economics and societies all over the world (http://hotbabefatchicks.hubpages.com/hub/Definition-of-Globalization). Globalization can be both advantageous and detrimental to developing countries. Some of its advantages are increased external finance, improved technology and political conformism. Disadvantages of globalization includeRead MoreThe Pros and Cons of Globalization Essay963 Words   |  4 Pages It is debated whether globalization is an advantage or disadvantage to our society. Everyday you hear it on the news, you read it in the newspaper, and you overhear people talking about it and in every single instance the word globalization seems to have a different meaning. Globalization is the process by which a business or company becomes international or starts to operate on an international level such like the rise of the so-called global economy. It can also bring the world closer throughRead More Pros and Cons of Globalization and Localization Essays1487 Words   |  6 Pageshave been blessed with a stable economy. There has always been the extreme feeling of complacency and stability that comes with being a very large, internationally respected country. Strangely enough, America does not only reap the benefits of globalization, but it also basks in the glory of localization. We have, as a country, experienced much success both internationally and domestically. For example, w ithout our international businesses booming the way they are, our country would suffer from a

Marijuana Should Marijuana Be Used For Medicinal Purposes...

Cannabis (or marijuana) is a common drug that is derived from a plant that has been around for centuries. Many argue that cannabis can be used for medicinal purposes. Thus, many researchers believe it is important to begin studying the effects that cannabis has on people. While this drug has been deemed to having both beneficial and detrimental side effects, many individuals are still weary as to what this drug may bring forth in terms of future medical discoveries, as well as other issues that may come along with it. Therefore, findings and new developments of medications for various types of diseases are being studied very closely in hopes of finding something that may create a huge impact in the world of medicine once again. So, studies over marijuana for medicinal use has become prevalent. With each new study there arises new questions as to whether marijuana would have a positive or negative impact for certain medical issues in patients. Likewise, the question as to whether this may negatively impact communities also comes in to play in regards to recreational use and abuse. Advantages of Medical Marijuana The use of medical marijuana has been studied for various medical issues. Many of these studies have shown that there are in fact some benefits for many patients when they are using marijuana as a remedy. Medical marijuana is typically sought after by patients experiencing medical issues including the following: epilepsy, cancer, chronic pain, eating disorders, asShow MoreRelatedMedicinal Marijuana: Should It Be Legal in All States? Essay1071 Words   |  5 Pageswhether or not marijuana should be legal for medicinal purposes in all fifty states. Many people believe that marijuana is an unsuitable substitute for many of the medications we have today. On the other hand, many researchers have conducted extensive studies that have shown how beneficial medicinal marijuana can be. Many states have already picked up on this, and have laws set in place to allow the use of medicinal marijuana. Medicinal marijuana has a wide variety of uses, and should be allo wed forRead MoreThe Legalization Of Medicinal Marijuana1382 Words   |  6 Pagesof medicinal marijuana is a very controversial topic within Australia. Recently, Victoria took the first steps to legalise medicinal marijuana, referenced in Victorian Government s Access to Medicinal Cannabis Bill 2015 (12th April 2016) and passed by the Victorian Parliament. This is the beginning of â€Å"the process of enabling patients to access medicinal cannabis.† In spite of this forward move, the debate still rages. There are valid and significant stances about whether marijuana should be legalisedRead MoreThe Term Effects Of Marijuana1124 Words   |  5 Pageseffects marijuana has on the human body? Marijuana is now being used more as medicinal and recreational use, and its usage is constantly increasing among many young adults in today’s society. You should know the effects of Marijuana and its medicinal purposes so you can make the choice of whether or not to use it and whet her you will use it for medicinal purposes. With extensive scholarly research, today we will be discussing intermediate, long term effects and medicinal purposes of marijuana. AccordingRead MoreMedicinal Marijuana Should Be Decriminalized Essay851 Words   |  4 PagesFor the past fifty years, heated debates over the topic of the decriminalization of marijuana have been a great controversy among politicians. Some politicians believe that marijuana for the use of medicine should be outlawed. As Congressman Bob Barr in his debate with radio talk show host Neil Boortz on May 14, 2002, stated, quot;There is no legitimate medical use whatsoever for marijuana. This [marijuana] is not medicine. This is bogus witchcraft. It has no place in medicine, no place in painRead MoreShould Marijuana Be Legalized?1581 Words   |  7 Pagesâ€Å"war on drugs† since the late 1900’s, the legalization of marijuana has been a popular topic within the past couple of years. This topic is very controversial due to the fact that many people are unable to see past the bad rap that cannabis has accumulated over past years. Among the other aspects that have already giv en marijuana a bad reputation, some people are trying to find more and more reasons to postpone the legalization of marijuana. Since the legalization of cannabis in Colorado, WashingtonRead MoreWhy Not Legalize Marijuana? Essay1173 Words   |  5 PagesMarijuana should be legalized for both recreational and medicinal use because the US economy can reap significant benefits from legalization as well as create an influx of jobs and also to reduce street and gang disputes relating to marijuana. Also, marijuana should be legalized because it has been dealt an unfair hand by society and is justifiably safer than most know it to be. First, marijuana should be legalized in the US for both recreational and medicinal purposes because there is a very substantialRead MoreContinuous Debates about the Legalization of Marijuana Essay1214 Words   |  5 PagesIntroduction Legalization of marijuana is a notorious topic in the world today, and like any other contentious subject, it has number of support, and opposition. The valid points for both sides are plentiful, and each side feels very strong about their position on the topic. Marijuana is a psychoactive drug used for medicinal purposes, and as an illicit drug (Earleywine 34). Marijuana is the most commonly used drug in the world today. Marijuana has a psychoactive effect, and this has made it recognizedRead MoreShould Marijuana Be Legalized?895 Words   |  4 Pages Should marijuana be legalized? In the eyes of some American s, marijuana is one of the biggest enemies in today’s society. Since alcohol and tobacco, both a life threatening substances are legal, it is only right to question, why marijuana is illegal. When speaking of the legalization of marijuana, it is important to identify which facts pertaining to marijuana use are stereotypes, truths, and egregious slander. Many people that have never been exposed to the plant have preconceived notionsRead MoreLegalization of Marijuana for Medicinal Usage800 Words   |  4 PagesLegalization of Marijuana for Medicinal Usage The legalization of marijuana for medical purposes is a question that seems to be scourging many states. Have you ever experience excruciating pain? Or have you ever witnessed someone suffering from agonizing morning sickness? Then still there are those that feel plagued with the chronic arthritis pain, or the nausea and vomiting, which often accompany chemotherapy. These individuals would welcome the use of marijuana for medicinal usage. MedicalRead MoreThe Debate over Legalizing Marijuana967 Words   |  4 PagesMarijuana is a drug which is used for recreational purposes as well as medicinal purposes. However, the medicinal use of marijuana has only been suggested in the recent years because previously it was just a drug which used to be exploited by the teenagers, adults and others for their own personal purposes. Many people get arrested for illegal possession of marijuana because it is still illegal to have marijuana despite the ongoing debate of making it legal. There are many people who are against

Hurdling Free Essays

Event Paper: Hurdling In track and field, the three main types of event include: running, throwing and jumping. According to britannica. com, hurdling is defined as â€Å"A sport in athletics (track and field) in which a runner races over a series of obstacles called hurdles, which are set a fixed distance apart. We will write a custom essay sample on Hurdling or any similar topic only for you Order Now † Throughout the race, runners are required to stay within their assigned lane. They are allowed to knock down hurdles while running, but a runner who trails a foot or leg alongside a hurdle or knocks it down with a hand is disqualified. Hurdling, which combines running and jumping, is fairly new in comparison to the other track and field events. However, hurdling contains an impressive and interesting history and continues to be one of the most popular events at the Olympics. It was not until the first modern Olympic Games in 1896 when hurdles were introduced to the world. The original Olympics began long before in Greece, however, Roman Emperor Theodosius I had banned the Games 1,500 years earlier as an attempt to abolish what he thought were pagan practices. The modern Olympics arose in Athens and presented hurdling events, thanks to the French baron, Pierre de Coubertin, who than became the first International Olympic Committee president. The Games initially began with 110-meter hurdles and in 1900 introduced the 400-meter hurdles. When the sport was first introduced, hurdling was completed by simply jumping over the hurdles. American Alvin Kraenslein, however, changed this and introduced a new striding technique for overcoming the hurdles in 1900. This technique incorporated straightening the front leg while tucking the back leg underneath the body. After winning both the 110- and 200-meter hurdle events, Kraenzlein’s technique became the standard for hurdling and still is practiced today. After its introduction, hurdling was mainly recognized as an event for men only. In 1926, this changed with the introduction of the Olympic 80-meter hurdle events for women. With the success of women such as Babe Didrikson exceeding, the participation and recognition of women in hurdling increased. Furthermore, as of 2011, women compete in the same hurdling events as men, including the 400-meter hurdles. In hurdling events, there are sprint hurdle races and long hurdle races. The most common sprint hurdles is 110 meters for men and 100 meters for women. As mentioned, the standard long hurdle race is 400 meters for both men and women. There are also other distances that are run indoors which are usually 60 meters or less for both men and women. In sum, there are different specific techniques for each hurdle race. While the high hurdles races are sprints, they are also technical events. The ultimate goal for all hurdlers is do as little hurdling, and as much as running, as possible. This means participants must sprint, clear the hurdles, then proceed sprinting as quickly as possible. The key is to preserve momentum while clearing all ten hurdles, maintaining one’s center of gravity as close to standard sprinting position as possible. As with the other sprint races, high hurdles participants being in starting blocks. However, unlike a straight spring, sprint hurdlers most transfer into an upright position rather quickly. Sprint hurdlers retain their speed leading up to each hurdle, but they also shorten the last step before their lead leg rises to clear the hurdle. This provokes the plant foot under the hips and allows the hurdler to shift their upper body weight forward. It is also vital to remember appropriate arm technique. The arm on the opposite side of the lead leg pushes forward and literally directs the runner toward the hurdle. As the lead leg’s knee drives to the hurdle, the lower leg extends forward until the foot approaches the hurdle’s height. As the body leans forward, the lead knee continues slight bent as the hurdler proceeds forward. As soon as the lead leg’s heel clears the hurdle, it is important immediately bring that foot down. Than the contestant must pull his or her trail leg over the hurdle quickly and prepare to resume sprinting. Senior-level hurdlers usually take three strides between hurdles but it can vary. In sum, it is important to never slow down and to utilize the arms, which will help the hurdler to maintain good balance. Both men and women have set astonishing records in completing the event of hurdling. The 110-meter hurdles for men, 12. 8 seconds is the fastest that has ever been ran and Aries Merritt from the USA holds that record. However, one other significant hurdler is Liu Xiang who was the first person to run under 12. seconds. Also, Allen Johnson from USA is the only four-time world champion. The fastest time ran for the women’s 100-meter hurdles is 12. 21 by Yordanka Donkova in 1988. Two other successful athletes that are the only 100 meters hurdlers to have become both Olympic Champion and World Champion are Sally Pearson from Austria and Ludmila Narozhilenko-Engquist from Swe den. As the Olympic Games continue, team USA remains to dominate the men’s 110-meter hurdles however, for the women’s 100-meter hurdles, athletes from Bulgaria and Germany dominate the event. The 400 meters hurdles is also an Olympic event in track and field. Runners stay in their lanes the entire way after starting out of the blocks and must clear ten hurdles that are evenly spaced around the track. The 400 meters hurdle race requires speed, endurance, and hurdling technique along with distinctive awareness and particular concentration throughout the race. The current men’s and women’s world record holders are Kevin Young with 46. 78 seconds and Yuliya Pechonkina with 52. 34 seconds. There are common physical characteristics and traits among hurdlers. Many hurdlers are considered strong and have a good amount of muscle. This is important in having a good, solid landing as well as having an aggressive start. Also good flexibility and coordination (i. e. hip mobility) is vital. During the hurdling process one of your legs does extend to the side in which this trait comes to play. Furthermore, a hurdler must run the 100 meters well since the ultimate objective of hurdling is to sprint the event as much as possible. Finally having a tall stature can be an advantage due to having shorter strides and achieving greater horizontal distance over the hurdle. All in all, a successful hurdler contains most or all of these physical characteristics. Hurdling can now been seen at almost all levels, beginning with middle school student track and field teams, and continuing through high school and college to the Olympics. It is important to understand that hurdling involves persistent training and with that strong work ethic. As Kevin Young said, â€Å"The key thing in the hurdles is that it’s a development event. You might not do a damn thing one year, and then things just click. You really can’t discount athletes who may not stand out immediately. It may take two or three years for an athlete to develop. † References Hurdling. (2012). In Encyclop? dia Britannica. Retrieved from http://www. britannica. com/EBchecked/topic/277252/hurdling Rosenbaum, Mike. (2010). Sprint hurdles technique. Retrieved Dec. 18, 2012, from About. com database. Sherwod, Chris. (2011, Jul 14). History of hurdling. Retrieved Dec. 18, 2012, from Livestrong. com database. Slingo, Mark. (2008). History of hurdling. Retrieved Dec. 18, 2012, from ehow. com database. Sports Coach, BrianMac. (2012, Oct 17). Spring hurdles. Retrieved Dec. 18, 2012 from Brianmac. co database. How to cite Hurdling, Papers

ROMANCE of Ralph Lauren free essay sample

Advertising has long been a part of the world’s culture. It is the business of drawing the attention of the public to different goods and services, and it uses different kinds of media to bring its message to the audience. Moreover, it includes different components and concepts such as public relations, sales promotion, publicity and personal selling. Custom publishing is the kind of advertising that targets a specific kind of audience and therefore the kind of advertisement they produce largely depends on their targeted audience. But although a specific type of audience is targeted, this type of advertisement may also be use to catch the attention of other audience. There are two approaches in analyzing an advertisement. The first one is the semiotic analysis, and the second one is the content analysis. These two are rarely use together because they are from different ideological standpoint. One of the companies known for their advertising strategy is the Ralph Lauren. We will write a custom essay sample on ROMANCE of Ralph Lauren or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Analyzing one of their advertisements is really a challenge since Ralph Lauren is a famous brand and its fame goes with its advertising strategies. By answering different questions regarding the advertisement of the product and whether or not their advertisement achieves the result they want to achieve, we can analyze the Romance advertisement. The Ad on Love, Affection, and Intimacy Advertisements are available because they want to say something. They want to express something to their audience for the audience to do something about their product – whether to buy it, or tell it to other people who are interested in their product. In the case of Ralph Lauren’s advertisement, Romance, it stimulates the reader’s mind by creating an image of intimacy. The ad shows a man and a woman embracing each other, with both their faces full of intimacy. The man in the ad is also almost being undressed by the woman. The other side of the ad shows the perfume which is the product of the advertisement. Romance, as we all know, is a word often related to love, affection, and intimacy. The product, which as mentioned shows a picture of two intimate lovers, suggests that this product is use for ‘doing romance’. Their seductive faces as well as the pose of the models also suggest that the ‘romance’ being featured in this ad has something to do with the erotic romance. The product also seems like it cannot be for daily use, and can only be use in ‘special’ circumstances such as ‘making romance’. The Ad encourages the consumers to buy the product More often than not, an ad is trying to sell something, but this is only the initial answer to the question. There are other questions that we need to consider. First, does it persuade its audience to buy their product for the first time, or to switch from other brand to their brand? Most ads commonly want to increase their sales by catching the reader’s attention and stimulating their interests in the hope that the purchase of the product will follow. In the case of Romance, the product, as mentioned earlier, is something which cannot be used on a daily basis and is therefore encouraging the consumer to buy the product to make an intimate moment extra special. The Ad is intended for both men and women In the earlier times of advertisements, most ads are mass produced and have no specific targets. On the other hand, advertisements in the recent years are more focused on segmentation and target of specific audience. Fitting the product into the interest of a group is now a marketing strategy which, more often than not, carries a positive result. It came into the principle that most advertisers sell the same thing to everyone everyday, which often end up to very low sales of their products. Romance’s has a specific type of audience. It targets men and women capable of having an intimate time together. It means those who are married (may it be on the earlier years of marriage or on the part where couples tend to ‘fall out of love’), lovers, and other couples. Although it targets a specific audience, it also aims to attract the attention of other audience. Using Emotions as a Strategy to Catch the Attention of the Audience The strategies used in selling a product are definitely a very important consideration when it comes to advertising. There are different considerations like the reason behind buying the product, the orientation of the product (emotional, physical orientation), whether the ad feature the product itself, or whether it focus on use of the product, direct suggestions to the readers, whether the endorsement is provided by a celebrity, or whether it plays a positive or a negative appeal. Most ads contain both illustrations and texts. Advertisers also often concentrates in the layout, shapes, sizes, and the colors used in the ad. The smallest detail is very important in every advertisement. Ralph Lauren’s Romance uses both illustrations and texts. It is to better understand the meaning of the ad. Note also that the models used in the advertisement are not famous celebrities which indicate that the use of the products is for everyone. Also, note the colors used in the ad. The picture is in black and white, and the dresses of both the models are also in black and white. This is because black and white express intimacy and romance. Those two colors create an image of ‘calm passion’. Instead of using red, which is usually the color of romance; the ad uses black and white to indicate a kind of calm romance not the wild one which is often associated with red passion. The ad also targets the emotion of the consumers. Instead of saying that one should use the perfume because of its scent, the advertisers just showed two models embracing each other to show passion and romance. No tagline was used and the audience just has to rely on the message of the ad by merely looking at the picture – a clear indication that the ad is for adults and young adults. Effectiveness of the Romance Ralph Lauren’s advertisement, Romance, has succeeded in bringing their intended message to their audience. The use of color, the models (and their pose), the mood, and the feel of the ad clearly express the meaning it wants to express. The subtlety of the erotic message in the ad also adds to the effectiveness of the message. With the color scheme, theme, and message of the Ad, Romance definitely captures the romantic side of the consumers.